A hand-drawn mark for travel off the beaten path.
CLIENT
Unraveled Travels
WHAT WE DID
Logo and brand identity, illustration, hand lettering, signage, merchandise
INDUSTRY
Travel & Hospitality
Unraveled Travels plans trips for people who want to see a place slowly. The identity pairs a hand-lettered script with an etched mountain range, set inside a simple circle that works as a stamp, a sign and a badge.
The script line runs straight through the peaks, like a trail across the range.
The mark
Drawn by hand in a single line weight, the mountains are cross-hatched like an old engraving, giving the brand the feel of a well-worn travel journal.
Without the circle, the lettering and peaks sit on their own for apparel and smaller pieces.
MORE WORK
We design brands for ambitious companies.
