A brand built to be felt as well as seen, funding the search for a cure for blindness.
CLIENT
Two Blind Brothers
WHAT WE DID
Logo and identity, website, print advertising, clothing design
INDUSTRY
Apparel & Social Impact
Bradford and Bryan Manning were both diagnosed with Stargardt disease, an eye condition that causes blindness over time. They started a New York clothing line made in the city's fashion district, took no salary, and gave the proceeds to research to cure blindness.
The mark spells the brand's initials in braille, so it can be read by touch as well as by sight.
The mark
Raised dots set in a strict grid, paired with a condensed wordmark. The same dots work printed, on screen, and stitched into fabric.
The site
Pale, open layouts with the product and the cause given equal weight: look great, fight blindness.
twoblindbrothers.com
MORE WORK
We design brands for ambitious companies.
