new model of inclusive urban development.
Four volumes, 1,156 pages, and one city designed to improve the quality of life for the citizens of Toronto, Ontario.
The Master Innovation and Development Plan (MIDP) was developed by Sidewalk Labs for the Toronto Port Lands. Leigh directed the content strategy and design of the plan. The books outline how to build a technology-enabled, inclusive, and climate-positive city.
The creative strategy for the development of the books started from reading and analyzing plain text documents and transforming the content into a manifesto with a complex content and visual hierarchy system that communicated the historically grand vision.
Leigh lead the construction of the MIDP managing a team of five designers, Heatherwick Studio’s architecture team of 12 architects, BBB’s team of five architects and planners, Pentagram’s team led by Eddie Opera, one map designer, and one drone photographer.
The books were drafted by Sidewalk Labs, the Alphabet company focused on urban innovation.
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