An office basking in the light of innovation
Branding, website, environmental graphics, and photography direction for 40 Tenth Avenue — a boutique office building redefining the modern workplace.
With a prime location overlooking the High Line and surrounded by the energy of the West Village, Chelsea, and Tribeca, 40 Tenth Avenue is more than an office—it’s a statement. Designed by award-winning architecture firm Studio Gang, the building sets a new standard with its sculpted form, expansive light and air, and panoramic views in every direction.
The brand identity and digital experience reflect this bold vision, blending sophistication with a dynamic edge. The visual language embraces the building’s architectural precision, translating its fluid geometry and play of light into a cohesive design system. From signage to photography direction, every element underscores 40 Tenth as the city’s next icon—where world-class companies find a space that elevates their brand as much as their business.
