Building brands impossible
to overlook

We don’t just design brands—
we build assets that attract capital.

With a track record of helping companies secure over $1.4 billion in funding, we know how to craft the stories investors want to hear and customers can’t ignore. Whether you need to refine your narrative, scale your design systems, or prepare for a major raise, we deliver brand strategy that de-risks investment and accelerates growth.

The right design makes
your message land before
you even say it.

How we can work together

Fractional Brand
Leadership

Ideal for startups needing senior brand leadership without hiring a full-time executive. An embedded team member who drives high-impact brand strategy, design systems, and growth storytelling.

Scope

2-3 Days/Month


Investment

Bespoke Monthly Fee + 1% Equity

Brand
Transformation Sprint

A high-intensity, 4-6 week brand partnership engagement designed to refine your brand, clarify your messaging, and optimize your go-to-market strategy.

Scope

Brand audit, design sprints, GTM execution


Investment

$18-25K/project

Equity
Partnerships

For select startups, we offer long-term advisory partnerships in exchange for equity, ensuring continued brand evolution and growth impact.

Scope

Ongoing mentorship, strategic brand guidance


Investment

Equity-based, tailored engagement

Let’s Build Your Brand for Scale.

Interested in working together? Let’s talk.

  • Toronto Tomorrow Book Covers

    Smart Cities & Urban Development

    Client: Google
    Role: Fractional Brand Leadership

    Studious played a critical role in shaping the Master Innovation and Development Plan (MIDP)—a groundbreaking vision for a technology-enabled, inclusive, and climate-positive city in Toronto’s Port Lands. With four volumes spanning 1,156 pages, this ambitious undertaking required a sophisticated blend of content strategy, design systems, and storytelling to communicate one of the most visionary urban development projects in modern history.

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  • Branding Strategy for Hot Drops — a disruptive CPG Brand

    Branding Strategy for Hot Drops — a disruptive CPG Brand

    Client: Hot Drops
    Role: Fractional Brand Officer

    Studious played a pivotal role in shaping Hot Drops into a standout CPG brand, leading every aspect of its creative direction to ensure it was not just a product, but an irresistible investment opportunity. From brand identity to investor storytelling, Studious crafted a compelling, design-driven narrative that positioned Hot Drops as a premium yet playful disruptor in the hot sauce market.

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  • Branding the Future of Infrastructure & Technology

    Client: Sidewalk Infrastructure Partners
    Role: Fractional Brand Leadership

    At the intersection of technology and infrastructure, Sidewalk Infrastructure Partners (SIP) is reimagining how cities evolve—leveraging cutting-edge innovation to create future-proofed systems that address society’s most pressing challenges. Securing funding from Alphabet, StepStone, and OTPP, SIP operates as a holding company with a portfolio of five groundbreaking ventures, each pioneering advancements in mobility, sustainable energy, and telecommunications.

    As SIP’s embedded Director of Design, Leigh led the comprehensive brand strategy, identity, and positioning that propelled the company’s launch and successful $1.4 billion capital raise.

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  • Cementing the Legacy of an American Financial Titan

    Client: Robert E. Rubin, 70th U.S. Secretary of the Treasury
    Role: Brand Transformation Sprint

    A Digital Platform for Robert E. Rubin – A visionary in finance and governance, Robert E. Rubin’s contributions as the 70th U.S. Treasury Secretary and the first director of the White House National Economic Council have left an indelible mark on global economic policy.

    STUDIOUS led the creation of a modern, sophisticated website that both honors Rubin’s esteemed career and brings his thought leadership into the digital era. The goal? To design a platform that reflects his depth of influence while remaining contemporary and accessible.

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Leigh Whiting

Leigh Whiting

founder & PrincipAL Designer